---
title: "Veronica King: Can a Positive Mindset Make You a Leader Worth Following?"
description: Life often unfolds in unexpected ways and every female leader we interviewed in the last decade agreed that every single challenge they had to overcome was an opportunity to align themselves with their true purpose. In the midst of chaos and uncertainty, there is a profound wisdom in the notion that things falling apart are [&hellip;]
author: Dr Marina Nani (Editor-in-Chief)
date: 2023-09-27T12:13:11.000Z
updated: 2026-02-26T15:48:34.894Z
canonical: https://richwoman.co/article/veronica-king-can-a-positive-mindset-make-you-a-leader-worth-following
image: https://cdn.nanimediahouse.com/13411767_615368725287471_2281833779594531732_o.jpg
categories: Inspiration, Transformational change, Wellbeing
content_type: Profile
region: Global
publication: Rich Woman Magazine
---

Life often unfolds in unexpected ways and every female leader we interviewed in the last decade agreed that every single challenge they had to overcome was an opportunity to align themselves with their [true purpose](https://richwoman.co/article/speak-with-purpose-how-female-leaders-make-every-word-count). In the midst of chaos and uncertainty, there is a profound wisdom in the notion that things falling apart are actually falling into place. But how do you navigate what may initially appear as disruption? How do you transform the stones life throws at you into stepping stones and pave the path to a more fulfilling and meaningful life?

As women continue to break through glass ceilings and shatter stereotypes, it’s essential to explore the factors that contribute to their success. [Positive thinking](https://richwoman.co/article/easy-blossom-into-positive-thinking-to-resolve-conflict-this-easter) is at the heart of the evolving leadership dynamics we are witnessing in the last decade. Both statistics and scientific evidence show the profound impact of positivity on [female leadership](https://richwoman.co/article/eva-rosa-santos-identity-shift-and-positive-change-through-female-leadership) and decision-making.

Women around the world have been breaking barriers, making remarkable strides in politics, business, science, and social activism. Looking at the headlines, there remains a disheartening and persistent gap in the media’s recognition of female leaders.

As we continue our exploration into the synergy between positive thinking and female leadership, we explore the captivating correlation between positive thinking and effective leadership. Substantiated statistics and compelling scientific evidence, positive thinking serves as a secret power for leaders worth following. We reached out to Veronica King, a woman of wisdom and determination, who embarked on an unconventional journey when she decided to start her own business at the age of 62, in response to challenges in her professional life. Her decision to venture into entrepreneurship at an age when many contemplate retirement speaks volumes about her positive mindset and commitment to align her work with her life purpose.

## The Unseen Heroes: Female Leaders

Countless statistics indicate the critical role of positivity in leadership. There is no secret that 78% of female leaders reported that maintaining a positive mindset significantly influenced their ability to make strategic decisions.

Unfortunately, looking at headline-grabbing success stories, only 2% are women.  There are countless women leading with unwavering optimism, often behind the scenes, who go unnoticed by the media. These unsung heroes challenge stereotypes, shatter glass ceilings, and inspire change through their positive outlook and determination.

The world of entrepreneurship has seen an influx of female leaders who have transformed industries through innovation and resilience. These women have often overcome significant hurdles, but their accomplishments frequently remain in the shadows.

Veronica’s story begins with a feeling of incongruence and a sense of being out of place in the traditional work environment. As the years passed, Veronica’s sense of incongruence only deepened, and the corporate world seemed increasingly at odds with her entrepreneurial spirit.

Having previously run three businesses, including a successful decade-long partnership, she had to gather the courage to become an entrepreneur at 62-and nothing could stop Veronica from turning a long overdue dream into reality.

Life took an unexpected turn when her business partnership came to an unexpected end, leaving her in a position she hadn’t anticipated. She found herself re-entering the workforce, dedicating over a decade of her life to employment under someone else’s banner.

The turning point came when she faced an uncomfortable situation in her workplace—one that left her feeling unsupported and unappreciated. It was a moment of clarity, a realisation that the time had come to make a significant change. When Veronica chose retirement, it wasn’t a farewell to work; rather, it was a bold step toward self-employment and a return to the world of entrepreneurship.

## Age is No Barrier for Female Leaders

Veronica’s story is a compelling example of how age should never be a barrier to pursuing your dream. Her unwavering belief that working for herself was the path forward reflects her determination to live a life in alignment with her values and aspirations. She recognized that true congruence could only be found by taking control of her destiny as a leader worth following.

Veronica’s entrepreneurial journey at 62 serves as an inspiration to men and women of all ages who may feel incongruent or out of place in their current careers. It’s a testament to the fact that, with the right mindset and determination, it’s never too late to embark on a new adventure, build a business, and find personal and professional fulfilment.

Before taking the leap into entrepreneurship, she asked herself a profound question: “Can I use the knowledge I’ve gained over the years to create something extraordinary?”

In her heart she knew that, like millions of people her age, she is facing only two choices ahead of her: wait for a miracle or become one.

She could use age as an excuse for giving up or an advantage for becoming a leader worth following. She drew strength from the lessons life had taught her, acknowledging the tremendous value of her experiences.

One of the key advantages of starting a business later in life was her profound understanding of how the world works. Years of navigating various industries and interacting with diverse people had given her a unique perspective. This worldly wisdom guided her decisions and set the foundation for her success.

Veronica’s extensive experience, spanning different types of industries and services, proved to be another invaluable asset. She was well-versed in the complexities of business, having previously run three ventures, including a decade-long partnership. This vast knowledge allowed her to navigate the challenges of entrepreneurship with confidence.

Knowing her capabilities was paramount. Veronica had spent years honing her skills and identifying her strengths and weaknesses. This [self-awareness](https://richwoman.co/article/women-leaders-overcome-prejudice-using-self-awareness) enabled her to leverage her expertise and seek support where needed.

But perhaps the most remarkable aspect of her journey was the rekindling of her passion. Starting a business later in life allowed her to reconnect with her true calling and find like-minded individuals who shared her vision. This renewed sense of purpose became the driving force behind her new adventure as an entrepreneur.

Veronica didn’t embark on this journey without facing challenges. Lack of confidence was her first obstacle; she had to overcome self-doubt and build belief in her knowledge and expertise.

Capital shortage posed another hurdle, but her determination and resourcefulness propelled her forward. Navigating through advice, sometimes misleading, was yet another challenge she surmounted, proving that discernment and informed decisions were her compass.

Veronica’s story serves as a powerful narrative of resilience, determination, and the transformative potential of pursuing one’s passions at any age. Her journey from questioning her abilities to becoming a leader worth following is a testament to the extraordinary things that can happen when experience meets unwavering belief in oneself.

[https://www.youtube.com/embed/MeR91Lhmqg4?feature=oembed](https://www.youtube.com/embed/MeR91Lhmqg4?feature=oembed)

## Veronica’s Lessons on Starting a New Business

Starting a new business is a journey filled with challenges and triumphs. Veronica King’s entrepreneurial experience at the age of 62 offers valuable lessons for aspiring business owners of all ages. Here are five crucial insights she gained on her path to success:

**1. Your Finances and Start-up Costs**

One of the most fundamental aspects of starting a business is understanding your finances and estimating the start-up costs. Veronica emphasizes the importance of conducting a thorough financial assessment before diving in. This involves creating a detailed budget that encompasses not only initial expenses but also operating costs for the foreseeable future. By having a clear financial plan, you can make informed decisions, secure necessary funding, and avoid unnecessary financial stress.

**2. Your Industry and Competitors**

Knowledge is power, and in the business world, understanding your industry and competitors is essential. Veronica advises new entrepreneurs to conduct comprehensive research into their chosen field. This includes identifying key players in the industry, analysing market trends, and recognizing potential gaps or niches where your business can thrive. By staying informed and aware of your competition, you can make strategic decisions that set your business apart.

**3. Start at the Right Price Point**

Pricing is a critical aspect of any business. Setting the right price point requires a balance between covering costs, remaining competitive, and providing value to customers. Veronica emphasises the importance of finding this equilibrium. Starting with a clear pricing strategy ensures your business is financially viable and attractive to potential customers.

**4. Learn Sales and Marketing, and Then Some More!**

Sales and marketing are the lifeblood of any business. Veronica underscores the necessity of continuously learning and honing your sales and marketing skills. In today’s digital age, staying updated with the latest marketing trends and techniques is crucial. This includes understanding online advertising, social media marketing, and the art of storytelling to connect with your audience. Effective sales and marketing strategies can be the driving force behind your business’s growth.

**5. Get Help – a Mentor, a Coach**

Veronica’s most valuable lesson is the importance of seeking guidance and mentorship. Entrepreneurship can be a solitary journey filled with uncertainty. Having a mentor or coach provides a source of wisdom, accountability, and support. They can offer insights, share experiences, and help you navigate challenges more effectively. Connecting with someone who has walked a similar path can be a game-changer for your business’s success.

Veronica King’s lessons on finances, industry knowledge, pricing, sales, and seeking mentorship provide a roadmap for budding entrepreneurs. By heeding these insights, aspiring business owners can increase their chances of not only surviving but thriving in the competitive world of entrepreneurship.

The challenges Veronica encountered along the way, are now invaluable lessons she has learned as a business owner who refused to let age or negative thinking define her identity as a female leader. Her story is a testament to the power of positive thinking, self- discipline, and the unwavering pursuit of true calling, no matter when in life you decide to answer your calling and become a leader worth following.

Do you want to share [your story and inspire our readers](https://richwoman.co/let-your-story-fly-prize-draw/) ? Know that [every story is paving the way for a brighter, happier future.](https://richwoman.co/brand-pr/)
